Hallmark's new eCard mobile app hopes to target 'soulless' interactions
Hallmark, one of the world's oldest and best-known greeting card companies, launched its first Hallmark eCard app for the iPhone and iPad on Thursday.
View ArticleFacebook wants to become your news destination of choice with Instant Articles
Facebook aims to speed up the delivery of news on the company’s mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles...
View ArticleBing joins Google in favoring mobile-friendly sites
Microsoft is adjusting how it ranks Bing search results for mobile users, prioritizing sites that display better on smaller screens to accommodate the increased use of mobile search.
View ArticleGoogle looks set to join the 'buy' button trend
Google will include a "buy" button in its search results on mobile devices in the coming weeks, said a report on Friday in the Wall Street Journal, a move that could give online shoppers an easier way...
View ArticleTweets now appear in Google search results
Performing a search on Google now also displays relevant tweets from Twitter. The integration will widely distribute Twitter content beyond its own site and is also aimed at adding a new real-time...
View ArticleHow wearables will shape the future of mobile payments
Last week, at the Wearable World Congress in San Francisco, executives from Capital One, MasterCard and PayPal participated in an animated discussion about the future of mobile payments and explained...
View ArticlePinterest turns its feed into a store with 'buyable pins'
Pinterest, whose site is used by many to bookmark desired retail items, will now let its users buy those items directly from its site.
View ArticleHow marketers can seize the mobile moment
Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous...
View ArticleNew Airbnb tool helps hosts figure out how much to charge
Roughly half a million people now stay in AirBnB accommodations worldwide each night, double the number from a year ago. But a big question AirBnB hosts wrestle with is how much they should charge...
View ArticleTraction Watch: FollowAnalytics promises enterprise marketers fast, deep...
By all accounts, mobile app usage has significant traction. The challenge enterprise marketers face, though, is how to leverage that traction in meaningful ways.
View ArticleFacebook tests a new way to show video - and make money from it
Facebook is preparing a new way to show videos on the social network and opening the door to a new source of advertising revenue at the same time.
View ArticleFacebook gives businesses more ways to privately message users
Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.
View ArticleTarget joins the beacon bandwagon with trial in 50 stores
Target, the nation's second-largest discount chain, is testing beacon technology in 50 of its stores.
View ArticleXero CMO reveals why we need to automate to achieve greatness
When it comes to achieving greatness, marketers need to embrace more than just the five pillars of digital marketing transformation – participation, proximity, prediction, play and purpose. They need...
View ArticleHow REA Group is creating an enhanced digital playground
Property seekers on realestate.com.au can take a walk through their potential new home thanks to a virtual reality property app, one of many digital initiatives being deployed to cater to shifting...
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